We need everyone’s help to change the predicate date!


Even if you’ve reached out to your lawmakers in the past, we need you to do it again. We have received word that the Cole-Bishop amendment is being seriously considered for inclusion in the FY2017 US budget.

But, this is not a guarantee. There are strong forces working against anything that might be perceived as a “Republican rider” in the budget bill. Even though Cole-Bishop is a bipartisan effort in support of what should be a bipartisan issue, the effort to modernize the predicate date for vapor products has been stripped out of the budget before.

We need your help to keep Cole-Bishop in the budget bill!

Please take a moment to call your representative and senators:

Points to discuss on your call:

Urge them to support the Cole-Bishop language in the 2017 US budget bill
If the predicate date for vapor products is not modernized, nearly all vapor products will be wiped off the market in 2018. Many businesses will start closing down this year.
The FDA will still have the authority to regulate vapor products and common sense regulations like no sales or marketing to minors will remain unchanged.
If you have time, briefly, tell your story about how vaping has helped you.

When you’re finished with your call, visit www.august8th.org and send an email.

Please share this URL with everyone. EVERYONE!

Thank you

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Save the Vaping Industry

On May 6th, 2016 FDA released its deeming regulations for the Electronic Cigarette Industry. The regulations were extreme and if nothing gets changed will mostly kill the E-Cig industry. The regulations were completely in favor of big tobacco companies who are the only companies that could go through expensive but illogical process. Killing of E-cig industry would have too many bad consequences, such as:

  1. Many people will go back to regular smoking
  2. Even 0mg (no nicotine) options won’t be available for people
  3. Thousands of small businesses will go out of business across the country
  4. Hundreds of thousands of people will have to look for another job as these businesses will be shut down

It seemed that politics and money played a big role in getting these regulations published and the only winners are the large tobacco companies.

Fortunately, few organizations such as: American Vaping Association, SFATA, Tobacco Merchants Association, Vapor Technology Association, and CASAA are trying the save the vaping industry. They are trying to get the predicate date for vapor products moved from Feb’ 2007 to August (or December) 2016. Modernizing the predicate date will help stop the ban of 99%-plus of products on the market today.

The industry and consumers need to put forth a massive effort to ensure that both Democrats and Republicans do not lose sight of the importance of this policy change. Recently, the House Appropriations Committee voted in favor of an amendment to the FY 2017 Agriculture Appropriation bill but nothing is decided yet. The fate of the US Vapor industry is in the hands of Congress.

Magic mist also requests you to please contact your senators and Congress members and urge them to push forward the FY2017 Agriculture Appropriations bill. This bill would modernize the predicate date for vapor products and stop the FDA from banning 99%-plus vapor products on market today.

Interestingly, just 2 months ago, a 200 page report by by UK Royal College of Physicians concluded:

“Large-scale substitution of e-cigarettes for tobacco smoking has the potential to prevent almost all the harm from smoking in society,” the RCP says. “Promoting e-cigarettes…and other non-tobacco nicotine products as widely as possible, as a substitute for smoking, is therefore likely to generate significant health gains in the UK.”

All of us need to contact our senators and district congress members to tell them about our own story and how important it is for you that you continue to vape rather than smoke, and how vaping has helped you in general. The more customer stories these congress members hear from their citizens, the more they will take this matter seriously.

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U.K. Report Advocates Substituting E-Cigarettes for Tobacco

smoking_wsj_pic2A report from the U.K.’s Royal College of Physicians, released early Thursday morning in the U.K., rejects several safety arguments marshaled against e-cigarettes in recent years. PHOTO: REUTERS

This article was published in Wall Street Journal on Apr’ 28, 2016.


Updated April 28, 2016 12:32 a.m. ET

Substituting electronic cigarettes for tobacco is beneficial to public health and should be encouraged for current smokers, according to a report from the U.K.’s Royal College of Physicians.

The report, released early Thursday morning in the U.K., rejects several safety arguments marshaled against e-cigarettes in recent years. It argues that smoking tobacco is so deadly that any small potential risk from long-term e-cigarette use is outweighed by their lifesaving effects.

Among the report’s conclusions are that e-cigarettes aren’t a gateway to smoking tobacco for current nonsmokers and that they likely lead tobacco smokers to try to quit regular cigarettes when they otherwise wouldn’t.

“This report lays to rest almost all of the concerns over these products, and concludes that, with sensible regulation, electronic cigarettes have the potential to make a major contribution towards preventing the premature death, disease and social inequalities in health that smoking currently causes in the U.K.,” said John Britton, director of the U.K. Center for Tobacco & Alcohol Studies at the University of Nottingham, who chaired the panel responsible for the report.

The report comes at a critical time for the e-cigarette industry, whose sales have fallen sharply in recent months. Confusion over the safety and health effects of the devices has contributed to a 6.2% decline in sales in the U.S. for the year ended March 26, according to Nielsen data cited by Wells Fargo.

E-cigarette advocates are hoping the report by the Royal College of Physicians is as influential as the health body’s 1962 report on cigarettes. It was among the first to identify the health harms of smoking and preceded the U.S. Surgeon General’s report on smoking and health by two years.

“This is a game changer,” said David Sweanor, a tobacco-control expert and adjunct professor of law at the University of Ottawa. He said confusion over the health consequences of e-cigarettes has “scared away a lot of investment and scared away a lot of consumers. We now have a very authoritative overview of the actual evidence [on e-cigarettes] that will inform policy.”

Most researchers have agreed for years that e-cigarettes are less harmful than cigarettes because they don’t combust and release carcinogens like traditional smokes, but the long-term effects of using the devices remain largely unknown.

The Royal College of Physicians report comes as the U.S. government continues to consider how it will regulate e-cigarettes. The Food and Drug Administration in 2014 proposed a rule that would give it oversight of e-cigarettes and require federal approval for nearly all e-cig devices and liquid-nicotine products. The rule is still being reviewed and hasn’t been finalized.

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Are E-Cigarettes a Healthy Way to Quit Smoking?

Supporters say they appear to be effective. Critics say there are better and safer ways to quit smoking.

This article was published in Wall Street Journal on Apr’ 11, 2016. To read user comments, please go to:


Smoking accounts for more than 480,000 deaths a year in the U.S. Can e-cigs help reduce the toll? PHOTO: CHRISTIAN COOMBES/GETTY IMAGES

Cigarette smoking has become significantly less popular in the U.S. over the past decade, but it remains a public-health scourge.

Smoking accounts for more than 480,000 deaths every year in this country, or about one of every five deaths, according to the Centers for Disease Control and Prevention. An additional 16 million Americans live with a smoking-related disease, it says. Clearly more needs to be done to get Americans to quit smoking.

Some people say electronic cigarettes can help wean smokers off tobacco, at little risk to their health. For others, both of those assertions are false.

Jed E. Rose, a professor of psychiatry and behavioral sciences and director of the Duke Center for Smoking Cessation at Duke University, makes the case for e-cigarettes as a smoking-cessation tool. Arguing against it is Pamela Ling, a professor of medicine with the Center for Tobacco Control Research and Education at the University of California, San Francisco.

YES: They Appear to Be Effective—and Safer

By Jed E. Rose

In evaluating the potential public-health impact of e-cigarettes, we need to bear in mind the staggering toll of death and disease caused by cigarette smoking throughout the world. In this context, we should not discourage promising new approaches that might change this picture.

As with any new potentially therapeutic approach, we must evaluate e-cigarettes based on the information currently available, while recognizing that an exhaustive analysis of all of the potential long-term effects will require many years of study. And the information we have now shows that electronic cigarettes can safely help people quit smoking.

The U.S. Surgeon General and other experts have linked the vast majority of smoking-related disease to the combustion products of smoke, not to the nicotine that is present both in tobacco and in electronic cigarettes.

Nicotine is a powerfully addictive substance, but it is not the cause of cancer, lung disease or vascular disease seen in smokers. While quitting all nicotine-containing products may be an ideal goal, smokers who try to stop on their own have less than a 5% chance of long-term success, and only about a 10% chance with the assistance of a medical provider.

In this setting, the ability to switch from tobacco cigarettes to e-cigarettes that contain nicotine but do not burn offers enormous promise as a means to save lives.

Researchers from highly credible organizations, among them the U.K. Center for Tobacco and Alcohol Studies and the University of Geneva’s Institute of Social and Preventive Medicine, have concluded that e-cigarettes are helpful in reducing or eliminating tobacco use. And recently the British government’s drug regulatory authority approved an e-cigarette as a quit-smoking medicine.

This position is also supported by common sense, considering that every other form of nicotine replacement studied to date has been shown to help people stop smoking, including nicotine patches, gum, lozenges, nasal spray and inhalers.

What’s more, compared with those treatments, e-cigarettes can more effectively satisfy a smoker’s craving by delivering nicotine as rapidly as a cigarette, while also satisfying the habitual aspects of smoking. As e-cigarette technology improves, these devices will almost certainly become more-effective tools to aid smokers in breaking their addiction to combustible cigarettes.

Available evidence also overwhelmingly supports the view that e-cigarettes are reasonably safe and—most important—far less risky than cigarettes.

Despite expert consensus to that effect, some researchers have focused their attention on exaggerated health concerns. These reports have a sensational quality and often gain wide coverage by the press. For example, some early reports suggested that e-cigarettes produce formaldehyde, a toxic substance found in cigarette smoke. More recent research, however, has shown that under normal operating conditions, e-cigarettes release far less formaldehyde than tobacco cigarettes.

E-Cigarettes data

Moreover, because there are numerous carcinogens in cigarette smoke, the formaldehyde component of cigarette smoke has been estimated to raise smokers’ risk of cancer by less than 1 part in 1,000. Thus the overall cancer risk presented by formaldehyde in e-cigarette vapor is likely to be insignificant.

Still, it will take many years to fully establish the long-term safety of electronic cigarettes—during which time millions of tobacco smokers will needlessly die if they are discouraged from using alternatives that are almost certainly far less harmful.

Another report examining population data suggested that e-cigarettes may not be effective for smokers who want to quit. This report gained wide press coverage but was flawed because smokers who turn to e-cigarettes may be a self-selected group that finds it especially difficult to quit smoking.

The gold-standard scientific method for assessing effectiveness is the randomized clinical trial, and two trials to date have shown e-cigarettes can help smokers quit.

Having worked my entire career to develop effective smoking-cessation treatments, I have realized that current approaches are ineffective for the vast majority of smokers. Alternative approaches are urgently needed. The World Health Organization predicts a billion deaths will be attributable to smoking during the 21st century.

Electronic cigarettes have an unparalleled potential to reduce the public-health impact of smoking, by allowing smokers to replace the habit and nicotine of smoking without the toxic effects of combustion.

Dr. Rose is a professor of psychiatry and behavioral sciences and director of the Duke Center for Smoking Cessation at Duke University, and president and CEO of the Rose Research Center. He can be reached at reports@wsj.com.

NO: There Are Better and Safer Ways to Quit Smoking

By Pamela Ling

Doctors should support their patients in every effort to quit smoking. But doctors are also expected to recommend treatments that are safe and effective. Electronic cigarettes are neither.

While there are numerous anecdotes of people using e-cigarettes to help them quit smoking and e-cigarettes have been widely promoted as an effective way to quit, the medical evidence supporting these claims is extremely sparse.

There is only one randomized clinical trial—the type of study considered most reliable—comparing e-cigarettes with a nicotine patch. It showed low quit rates and virtually no difference: 7% of nicotine e-cigarette users and 6% of nicotine patch users quit.

No other randomized clinical trial has compared e-cigarettes with the most effective treatment regimens widely recommended for health-care providers and approved by the Food and Drug Administration (which include the medications bupropion and varenicline, and nicotine replacement therapy through gum, nasal spray, inhaler, lozenge or patch—all of which should be combined with counseling for greatest effect).

Expert opinion is arrayed against e-cigarettes as a quitting aid. The U.S. Preventive Services Task Force, the best independent panel of national experts in prevention and evidence-based medicine, concluded a major review of the medical evidence, finding that there is insufficient evidence to recommend use of e-cigarettes for tobacco cessation. And major medical and health organizations including the World Health Organization, the American Medical Association, the American College of Physicians and the American Public Health Association do not recommend using electronic cigarettes for smoking cessation, because the quality of the purported evidence for their effectiveness is poor.

So-called common sense—the idea that e-cigarettes should be effective because other forms of nicotine replacement have been, and more so because they mimic smoking—simply doesn’t stand up when we look at the scientific evidence.

Health concerns

It gets worse. Most people who use e-cigarettes continue to smoke—so now they have simply added e-cigarettes to their tobacco use.

Many people have tried using electronic cigarettes for smoking cessation based on advertising, news reports and word-of-mouth. Studies that have been done of people who used e-cigarettes on their own—as opposed to those who participated in randomized trials—reflect the various devices and ways consumers in the real world are trying to use them to quit smoking.

At least 20 such studies have examined whether people using e-cigarettes quit smoking tobacco over time, compared with tobacco smokers not using e-cigarettes.

A comprehensive review of all these controlled studies found that people using electronic cigarettes were less likely to quit smoking tobacco. In the real world, most e-cigarette users continue to smoke tobacco—which suggests that electronic cigarettes may actuallykeep people smoking traditional cigarettes.

The rapid evolution of the e-cigarette market further undermines the argument for them.

Most of the studies on electronic cigarettes have been conducted on first-generation products, which are rapidly being replaced by a dizzying array of new products, most of which have not been studied.

While some of these newer devices may deliver nicotine more effectively than first-generation devices—which should make them better quitting tools—they also generate more heat and produce more chemicals and fine particles, which may have adverse health effects.

Even assuming they are still safer than smoking tobacco, asking that e-cigarettes be safer than the world’s most deadly consumer product sets the bar extremely low.

Further skepticism about electronic cigarettes as a way to quit smoking might be prompted by the simple question, who profits?

While e-cigarette advocacy organizations position themselves as independent of tobacco companies, all of the major U.S. cigarette companies have acquired electronic-cigarette subsidiaries, and the electronic-cigarette brands with the largest market share are owned by cigarette companies.

It is hard to believe that these companies would churn out products that they believe would damage the tobacco market, which is many times bigger than the e-cigarette market.

We have treatments that work for smoking cessation. E-cigarettes are not one of them, and it’s long past time to stop selling them as such.

Dr. Ling is a professor of medicine with the Center for Tobacco Control Research and Education at the University of California, San Francisco. She can be reached at reports@wsj.com.


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Magic Mist Launches a Sub-Ohm Vaporizer Kit And a New Line of High Vapor E-liquids

CLOUD – the sub-ohm vaporizer produces maximum vapor, especially when used together with its High Vapor e-liquid.

Chicago, Illinois – January 04, 2016 – Well known for innovation in the Electronic Cigarette industry, Magic Mist now introduces the CLOUD – Sub-ohm vaporizer kit. The kit uses a 2000mah, 30W vaporizer and 0.5 ohm coil clearomizer that produces Huge vapor, especially when used with its High Vapor Eliquid. The High Vapor Eliquids are available in 3mg nicotine strength and in 13 different flavors. More flavors are being added on a regular basis. The 30ml bottle is available for $14.99 through the Magic Mist website. With a perfect mix of PG/VG ratio, vapers get it all – the most realistic & enjoyable flavors and maximum vapor at the best price in the market.

These High Vapor Eliquids can also be used with all different vaporizers including the extremely popular ‘Automatic Vaporizer’ kit from the company. Magic Mist introduced this automatic vaporizer a few months ago and is now one of the most popular products in the industry. A promotional offer of a double pack deal is available at Groupon. For a limited time, both the Sub-Ohm Kit and the Automatic Kit are on sale at the Magic Mist website. They are also available in many stores in the Illinois, Wisconsin, and Georgia area. The Fully Automatic Vaporizer Kit is a First in the e-cigarette industry. Fully Automatic, No button needs to be pressed to use, No threads, and features a leak-proof design with EZ-FIT technology. They are available with both Prefilled and Blank Clearomizers. If you have any questions about any of these products, contact Magic Mist at: 844-MAGICMIST (844-624-4264). Their customer service is rated one of the best.

The Magic Mist was the first and now the largest U.S. company that offers high quality electronic cigarette products compatible with all major brands in the industry, such as: V2 Cigs, Blucigs, NJOY, LOGIC, MISTIC, Victory Ecigs, Green Smoke, FIN, and many others. A company spokesperson explains: “We started in 2011, and were the first company to sell compatible products for the leading brands. We try to keep our costs low by not spending too much on advertisements and marketing efforts. We invest all our money in product quality and testing, innovation, and providing the best customer service. The Magic Mist team takes all our customer reviews and feedback very seriously and the top management of our company is 100% focused to ensure that each customer’s question is answered and every issue resolved to complete customer satisfaction.”

Customer Testimonials tell the story, and in the case of Magic Mist is a great story. Take a look at what Shelley Baker, a Verified Buyer, from Chesapeake, VA, had to say: “I just can’t say enough about these products. I have been ordering for almost 2 years and I am always satisfied. The customer service is also one of the best I have ever experienced.”

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Tips on How to Help Others Quit Smoking and Start Vaping!

Do you know of any family member or friend who still smokes a regular cigarette? Do you wish they could quit or at least switch to vaping? It may or may not be easy to convince but some of the following tips might help!!

  1. Share the information that vaping is healthier than smoking.
    1. There are over 1000 chemicals in a regular cigarette.
    2. Over 300 chemicals are known to be very harmful; some are even poisonous.
    3. Electronic Cigarette doesn’t have any of those chemicals. It only has Nicotine which is needed to satisfy a smoker’s craving.
  1. Not all E-cigs are same – If somebody has tried an e-cig in the past and that had not worked for them, explain to them that all E-cigs are not same. There are many different kinds and a person may get a totally different experience in terms of taste/flavor/vapor from one e-cig to another. So they should at try few different ones before giving up. However, pushing too strongly may not work. So be gentle and logical.
  1. First few days after switching
    1. Tell them that in the first few weeks most people will experience more coughing due to the lungs expelling tar build up from past years of smoking.
    2. New Ecig vapers need to drink more fluids. A gallon of liquids is recommended per day if and when possible!
    3. Flavorful throat lozenges can help to keep mouth and throat moist since some tend to get a dry mouth.
  1. Explain different options of electronic cigarette kits to start off with.
  • Don’t ask them to try the fancy types of ecigs first. The simple Cig-A-Likes or Ego-style with clearomizers are generally less scary since they are close in shape/form to regular cigarettes.
  1. Share changes you have experienced.
  • Share how your own taste buds and your sense of smell have enhanced. Share if you feel healthier and how your clothes and hair don’t smell anymore.
  1. Ask them to try different flavors. Availability of E-cigs in different flavors offers many choices to experience. Often once the people develop a liking for any of the sweet flavors, they don’t like the traditional smoking flavor anymore.
  1. Share with people how the hand-to-mouth action is extremely helpful in the transition compared to any other quit-smoking alternatives like nicotine patches and gums.
  1. Availability of different nicotine levels in E-cigarettes is a huge plus. One can easily and gradually reduce the nicotine levels, ultimately going down to 0mg, which essentially means ‘No Smoking’
  1. Encourage them to try an electric cigarette but don’t be pushy.

Some people may not be ready for the switch. Still sharing what you have gone through and what to expect will be the biggest encouragement people may see/hear!

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13 Helpful tips for your electronic cigarettes!

  1. When first using an electronic cigarette, read complete directions. Most of the e-cigarettes work in a similar way but due to a variety of options and different kinds available in the market, it is always a good idea to know more about the type of e-cig that you might have bought
  2. Charge the batteries before usage since they are not always charged when shipped (for safety reasons).
  3. Do not force a cartridge onto a battery if it seems threading is tight. Redo and attach again gently, else battery threads may get damaged.
  4. Take small drags and work up to a full drag similar to using a regular cigarette/analog. Inhaling too hard or too frequently can cause coughing and may also heat up the cartridge.
  5. Drink plenty of water/liquids up to a gallon a day to help with the transition from cigarettes to e-cigarettes. This is normal and usually subsides after a few weeks to a month. The reason is that your lungs are cleaning themselves and the coughing is helping to rid your lungs of the film/tar build up.
  6. Often the directions say to wait until the LED lights start flashing on the battery before putting on recharge. However, once you get familiar enough, it is best to recharge the battery before the LED starts flashing. Another way to tell if a battery needs charging is when the vaping/dragging/puffing gets weak and for most standard (cigalike) batteries it is 4 to 6 hrs. For larger batteries (EGO, Mods) the smoking time could be different before they should be recharged.
  7. Important: It is strongly recommended that once a week (or twice a week if you are a heavy e-cig user) clean the inside threads of the battery.
    • Lightly dip a Qtip in white rubbing alcohol clean/sweep inside of the connection thread walls. Make sure that liquid alcohol is not too much that it drips the liquid inside the battery threads.
    • Repeat step a) with a dry Qtip.
    • A toothbrush can also be used instead of a Qtip.
  8. Since the batteries have electronic circuit inside, always store the batteries under normal room temperatures, away from extreme temperatures and humidity.
  9. Do not carry e-cigarettes or batteries in tight/snug pockets like Blue Jeans. The LED tip might fall off when taking out the battery from a tight pocket.
  10. Do not carry e-cigarette batteries along with car keys, loose change, or cell phones in the same pocket/purse/jacket. This is dangerous and more so for ego type devices. It may cause a shortage/ combustion effect. Keep in separate areas when traveling.
  11. Do not leave your e-cigarette in vehicles during hot weather or extreme cold.
  12. Keep cartridges/tanks/clearomizers disconnected from batteries when not using for long periods at a time. Once opened/used, store clearomizers/tanks in upright position, unless they are empty. Laying them flat will dry out the atomizer/wicks if any ejuice still remains inside (since air can flow through them to dry them faster). Recap them after opening and when not using.
  13. At the end of the day it is best to disconnect and recap cartridges/tanks/cleaomizers and reconnect the following day before usage.

Most of all enjoy the new and better alternative to being smoke free with so many choices that is yours to make!

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8 Times Tumblr Perfectly Captured College Life

1.On the beginning and end of every semester:


2.On your zombie existence:


3.On hacks that would actually be good for the world:


4.On the sheer lack of common sense college students possess:


5.On some choice words to describe the college experience:


6.On the job/internship hunt:


7.On the things you’ve somehow convinced yourself work:


8.On your social life:


What are some of your college experiences? Share them here!

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What Celebrities Are Vapers?

Ecigs have been a part of Hollywood culture even before they became mainstream a few years ago. The celebrities who vape range from starlets to Oscar-winners!

deppJohnny Depp introduced the electronic cigarette to the big screen in his film The Tourist, in which Depp smoked an e-cig in front of a “no smoking” sign. Depp has been a long-time smoker of tobacco cigarettes and has tried to kick the habit for some time now. While he debuted the e-cig on the big screen, Depp has also brought vaping into his personal life. He has even upgraded his electronic cigarette to a more advanced e-cig alternative.

When she takes a break from singing, Katy Perry may be KatyPerryECigspotted puffing on an e-cig. While there may not be many pictures to prove it, some sources report that she looks to be a fairly experienced e-cig user.

leonardo dicaprio 2Another celebrity who has been seen sporting an ecig is Leonardo DiCaprio. With California being one of the first states to ban smoking in most indoor spaces in 1995, celebrities like Leonardo seem to be enjoying the ability to smoke the e-cigs indoors. He was spotted puffing away on an e-cig at the 2014 Golden Globes to reportedly help calm his nerves before winning the Best Actor award in the musical/comedy category.


There have been a number of prominent female celebrities lindsay-lohan-vapingthat have been spotted using the e-cig, including Lindsay Lohan. This switch to e-cigs came after Lindsay’s father reportedly was worried about the damage she was doing to herself with tobacco cigarettes and recommended she try out the e-cigs.

sean_pennAnother celebrity you may spot “vaping” is Sean Penn. Even during interviews, Sean is not shy about breaking out his e-cig and puffing away. Sean vowed to quit his four-pack-a-day smoking habit (tobacco cigarettes) after watching his father die of lung cancer in 2001.


After being scrutinized for smoking tobacco cigarettes tooemedtv_121387 close to her children, Britney Spears can now be spotted using the e-cigs. Britney has publicly reported that it was electronic cigarettes that have allowed her to take control of her life and finally “win” her battle against the habit.


emedtv_121384Robert Pattinson has been reported to be pretty open about his effort to take care of himself and kick the habit of smoking tobacco cigarettes. In a 2012 interview, Rob pulled out his electric cigarette and explained that he was using it to help get over his habit. In 2014, he has been photographed on his film sets still puffing away on the e-cigs.


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7 Things You Probably Didn’t Know About Listening To Music

animal-cruelty-cat-cute-ipod-music-Favim.com-1190481. You might be more likely to keep mishearing a lyric if you find the incorrect version amusing.

study published in PLOS One last year argued that the wittier you find your misheard version, the more likely you are to keep hearing it.

(Oh, but in “Blank Space” Taylor Swift definitely does sing “Starbucks lovers”, I’m sorry you are all just wrong.)

2. We mishear lyrics because of the powerful role expectations play in our hearing.

In the 1950s, a Harper’s magazine writer coined the term “Mondegreens” for misheard lyrics, in reference to a Scottish folk song in which she heard the words “Lady Mondegreen” instead of “laid him on the green”.

This happens because the meaning we create from songs doesn’t come entirely from what we hear.

“There’s a piece of what we understand that comes from the sound that comes in our ear,” Mark Liberman, a linguist at the University of Pennsylvania, told PRI last November, but “there’s a piece of what we understand that comes from the expectations in our brain”.

3. Songs that get stuck in your head are called “earworms”.

Victoria Williamson. researcher at the University of Sheffield, has researched why a certain song gets stuck in your head. Earworms can have several triggers, she explained to the BBC in 2012.

Some are obvious: having heard the song recently and repeatedly can contribute. But so can seeing a single word that reminds you of that song (for example, Williamson says walking into a shoe shop called Faith led to George Michael’s song of the same name being stuck in her head all afternoon).

Even stress can trigger an earworm. One participant in an online survey Williamson organised got a song stuck in her head during a big exam when she was 16 – then at every stressful life event since then it reappeared, even years later.

4. The best way to get rid of an earworm might be to get a different song stuck in there.

Trying to specifically not think about a particular thing is very hard, and tends to make you think more about it that you would have otherwise. So just thinking your way out of an earworm is not going to work.

Here’s some information that might help, though: Recent thoughts are likely to come back if you aren’t actually finished with the thought, according to a paper in Applied Cognitive Psychology. This fits with a different study published in PLOS One, in which some people report that playing your earworm all the way through, either in real life or in your head, can get rid of it.

If that doesn’t work, one way to game the system is to listen to specific music you don’t mind having stuck in your head. Then at least you can choose your earworm.


5. The “mere exposure effect” makes us like certain music just because we hear it a lot.

The "mere exposure effect" makes us like certain music just because we hear it a lot.

Alice Mongkongllite / BuzzFeed

But, crucially, there’s a point at which it then really really starts to grate – and you get an inverted-U graph like the one above.

In an essay at Aeon, Elizabeth Hellmuth Margulis, director of the music cognition lab at the University of Arkansas, explains why repetition makes us like music: “People seem to misattribute their increased perceptual fluency – their improved ability to process the triangle or the picture or the melody – not to the prior experience, but to some quality of the object itself.”

Basically, hearing a song you’ve heard before makes you feel clever, because your brain has already figured it out.

6. Album sales in a particular genre of music go up as the music gets simpler.

“This can be interpreted as music becoming increasingly formulaic in terms of instrumentation once commercial or mainstream success sets in,” say authors of the study that was published in PLOS One.

7. People get chills listening to all different sorts of music.

Ever got goosebumps when listening to your favourite music? It turns out that it’s not the type of music that dictates whether you’ll get chills, but how much you’re into it.

paper published in the journal Social Psychological & Personality Science found that musical preference didn’t make a difference when trying to predict whether someone is likely to get chills when listening to music.

In fact the study, which involved 196 mostly young adults from the University of North Carolina, found that “openness to experience” was the biggest predictor of who would get chills when listening to music. Openness to experience is a factor that predicts how much someone is into music, explains Williamson in a blog post about the paper. Essentially, this means that if you’re really into your music, whatever that music is, you’re likely to get the occasional shiver down your spine.

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