Many people love to use coupons, and if a product is listed as being on sale, most consumers will automatically choose that product over the one that is regularly priced. While it makes sense on the surface, it pays to take a closer look.
The V2 e-cigs brand currently offers a 15% off coupon on their website, which sounds like a great deal. Who doesn’t want to save 15%? But when you look at the cost of a five pack of cartridges, their price is $12.95 each. With The Magic Mist, there is no coupon, but the price for the same five pack is $9.45; more than a 25% discount.
Shipping charges must be considered too. While V2 is touting alternative shipping via UPS, it isn’t free. For one five pack of cartridges the total with The Magic Mist is $9.45. That’s it. With V2, despite the flashy coupon pop ups, the total assuming the discount is used, including the $5 flat shipping rate, is $16. That’s 40% higher than The Magic Mist.
ProSmoke has a great deal on that same five pack. The regular price is $14.99, but it’s on sale for $8.99. Unfortunately, that price doesn’t include tax; that’s added when the buyer checks out, bringing the total to $9.69 (no matter where you live apparently), already higher than The Magic Mist. Add $2.50 for standard shipping, and the actual price is $11.49; 18% higher than The Magic Mist.
It’s easy to see where this is going. By doing some simple calculations, you’ll get a clearer picture of the real cost. While discounts, sales and coupons are a great selling strategy, they are often not so great for the consumer.
Some consumers will travel far and wide just to use that coupon that promises an amazing deal, not considering that the cost of fuel to get them there was more than that amazing discount. It pays to look at everything associated with your transaction, whether online or in person. Buyer beware!